We came up with the strategy of 'Helping Holidays Happen'. We began creating everyday products and selling them at a very low price, this way people could save more money for their holiday. We began by producing Zuji Beans and selling them for just 10c a can. The money people saved by purchasing Zuji Beans could be directly used to book their next holiday.From the moment Zuji Beans were produced the campaign grew to include an entire above-the-line advertising campaign, from delivery trucks to Zuji Bean shops and even having our own Zuji Bean staff.