Cannes Lions
LEO BURNETT, Melbourne / WOTIF.COM / 2008
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Description
Wotif.com is Australia’s number 1 online accommodation site, with an ongoing brief to own spontaneous travel. We thought it would be pretty cool to use synchronised banners so an office schlep can bomb dive from his desk in the top banner into a hotel pool in the bottom banner. The resulting campaign is one of the first to use synchronised banners in Australia.
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