There was only one digital campaign that had traders talking in 2012, and that was the City Index Trading Academy.

This social media based web series pitted eight wannabe traders against the financial markets for the chance to win £100,000, mentored by experts at City Index.

It was cross promoted through several marketing channels, including press, email, social and display media. From strategic Twitter conversations to cover wraps on City AM, effective cross promotion was one of the key reasons for the show’s success beyond its educational value to beginner traders.