Branded entertainment is allowed on all media in France.

The radio spots were seamlessly part of radio station's playlists like regular songs. They were dedicated radio events to have people discover the songs and Netflix shows : a famous radio host ran a pop quiz where people had to guess the series name after hearing the Netflix theme songs. The ad also ran on Deezer and Spotify and they were posted on YouTube. People could share their favorite Netflix carol to their friends instead of an old-fashioned Christmas carol.

The radio campaign successfully reached our key targets (15 – 49 y/o) thanks to a 215 GRP. The everyday morning events with songs to be guessed and gifts to be won engaged consumers and enabled Netflix to be part of France’s morning entertainment. YouTube videos amplified the campaign, with over 768K views, Xmas Carols was in the Top 5 advertising campaigns in Dec 2014 in France according to YT.