Cannes Lions

ONLINE WEB TOOL

ZUPA, Copenhagen / BONNIER PUBLICATIONS / 2007

Presentation Image

Overview

Entries

Credits

Overview

Description

The Client, Bonnier Publications, is a publisher of magazines in Scandinavia. One of their magazines is called ”I form” and to boost this magazine’s online presence, they needed an online killer application to attract and maintain a large audience from the target group of active athletes (on both amateur, medium and professional levels).To meet this demand we designed an interactive flashbased tool, where you can zoom down on any place in Denmark and draw your own personal running route, which is automatically measured as you go along. You can save your route and search in other users routes.

Similar Campaigns

11 items

Shortlisted Cannes Lions
Spreadbeats

FCB NEW YORK

Spreadbeats

2024, SPOTIFY

(opens in a new tab)