The Client, Bonnier Publications, is a publisher of magazines in Scandinavia. One of their magazines is called ”I form” and to boost this magazine’s online presence, they needed an online killer application to attract and maintain a large audience from the target group of active athletes (on both amateur, medium and professional levels).To meet this demand we designed an interactive flashbased tool, where you can zoom down on any place in Denmark and draw your own personal running route, which is automatically measured as you go along. You can save your route and search in other users routes.