Cannes Lions

ONLINE WEIGHT-LOSS PROGRAMME

MODEM MEDIA , Boston / WEIGHTWATCHERS / 2001

Awards:

2 Gold Cannes Lions
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Overview

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Credits

Overview

Description

Modern Media helped to take the world's respected weight loss brand onto the Web. We created a multitude of dynamic tools and content to assist program members with motivational issues, goal establishement and tracking, online journaling of food and exercise, as well as meal planning.This site is geared toward 28-40 year old women who are on average 30 lbs overweight.

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