SmartBuy Wines is an online store selling quality wines at incredibly low prices. As such, the tagline “Great Wines at (barely) legal prices” was created and guided the brand positioning, entirely based on the underground world.

Car pursuits used to happen all the time in the twenties: police cars chasing gangster vehicles were such a common scene that nobody cared for them anymore. Nowadays, car chasing is not that frequent. So we decided to bring it back, almost a hundred years later, using the very same cars from the twenties. The combination of a car chase and antique cars turned out to be a great way to catch everybody's attention, including our targeted audience's.

In only 3 days, almost 300 people experienced the brand concept. The promotion spread by word of mouth and it will soon be held on a monthly basis.