Cannes Lions

OPEL FRANCE

Y&R PARIS, Paris / OPEL / 2013

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Supporting Images
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Overview

Entries

Credits

Overview

Execution

To promote the Xenon light technology, the posters were printed on light box advertisements.

Outcome

The campaign enhanced Opel’s both innovative and technological image in France and more generally, the high-quality image associated with the German brand.

Similar Campaigns

12 items

1 Cannes Lions Award
LIFE STORIES

Y&R MADRID, Madrid

LIFE STORIES

2017, OPEL

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