Brief:The classic Opel GT is a legendary sports car. The re-born GT will become a legend too. Create a microsite to launch the new Opel GT as a brand advocate to generate awareness and leads.Idea:‘Story of Obsession’. The car is celebrated in an emotional nightly short story with a seamlessly integrated product presentation.Execution/Results:3D-renderings combined with real video and with an exclusively composed soundtrack. Users choose the perspective of the film and have a deeper look at the car. The site generated (e.g. in Germany) about 10,000 new addresses for GM within 5 months.