The brief was to create a radio spot advertising the new Opel Zafira’s lane assist technology.In order to show how this innovative technology works, we used another type of innovative technology: auto-tune.This well-known effect is often used in the music industry and has become so popular that it’s often used for parodies on the Internet. It helps to correct a singer if they sing a bit off key. A lot like Opel Zafira’s lane assist helps to correct a driver when they start to steer off-course.The target group was men and woman with families from 30 – 60 who are well-educated and techno-savvy.