Cannes Lions

OPEL ZAFIRA ESTATE

McCANN ERICKSON , Frankfurt / OPEL / 2010

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A strange looking little girl rings the bell of a townhouse and as the owner opens the door she introduces herself as Routine. She acts like a salesman and tries to sell him boredom. She promises him that fun is over if she steps into his life and tries to convince him with boring products for free. At the end she has to accept that she will fail to make his life boring because of ...

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