How to bring people to Opel showrooms, when it's -15C outside? We focused on one feature that was suitable for such weather: the heated steering wheel feature in the Opel Zafira.

We don't know yet how many people decided to actually visit the dealerships inspired by our idea and activity, as it is still too soon. But what we know is that the general reaction to the idea was very good and warm. During a single day of our event over 800 people got a chance to learn how the heated steering wheel of the New Zafira Tourer works and how comfortable it is. All prepared coffee cup sleeves were given out. All prepared POS materials (product leaflets, promo leaflets) were also given out. Many people asked the café's employees about the New Zafira Tourer.