Cannes Lions
OPEN
NEW MOMENT NEW IDEAS COMPANY Y&R, Belgrade / CARLSBERG / 2013
Overview
Entries
Credits
Overview
Execution
The idea is based on Tuborg Green tagline "Open for More". This tagline was "brought to life" in a most simple and direct way - whenever you open door to a bar, you open a bottle of Tuborg Green as well.
Outcome
Increase of sales in all the branded bars, increased preference of Tuborg Green as a warm up drink among the TG.
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