Cannes Lions

Open Dorcel

MADEMOISELLE SCARLETT, Paris / MARC DORCEL / 2016

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Overview

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Credits

OVERVIEW

Description

What is the Open Dorcel ?

A pong game to keep the decibels rising. But in our version, the rackets are replaced with sex toys. The main objective is to beat your competitor as fast as possible and to challenge your friends on Facebook & twitter. The prize for the winners? Dozens of sex toys to be given away.

Execution

First, a response in real time to a tweet by a tweet.

But why stop there ? We create immediately after this response a game, the Open Dorcel, to keep the decibels rising.

A game on web and a challenge in social media Facebook & Twitter.

The prize for the winners? Dozens of sex toys to be given away.

Outcome

In just one week: The game went viral on social media : 150 articles More than 50,000 games were played. Website traffic increased by 400%. And sells of sex toys increased by 30%.

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