Salvation Army created the ‘Open House’ exhibit to show how poverty often remains hidden behind a seemingly fine exterior.

From the outside, the home looked well kept. But inside, we told a different story. This wasn’t a typical open house. Unknowingly, people walked into the home of a family living in poverty.

We recreated their living circumstances, room by room, and used everyday items to highlight facts about poverty in Canada. The open house provided an interactive, immersive experience with plaques and visual displays and featured hidden cameras to capture people’s genuine reactions.