To get Indonesians to start using Chrome more, we gave them an opportunity no one has had before: Creating street art, through the web. Ten public walls were earmarked, with a call to action printed on each. Artists from all over the country competed for space on the walls by creating artwork via a bespoke webapp that allowed them to preview their art on the various walls. The winning pieces as voted for by the online community were recreated on the respective walls.

The idea was to layer a message on top of existing street art , by creating paste ups, often used by street artists themselves, to promote the project site in a street art way. Die-cut posters over existing street art showed the art on computer and laptop screens, while the URL on the screen provided the destination. A subtle, yet effective way to grab/reach street artists and those interested in it.

Thousands of online creations and a lot of feel-good online chatter towards the project.