Cannes Lions

OPEN: THE SMALL BUSINESS NETWORK

DIGITAS, New York / AMERICAN EXPRESS / 2004

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Overview

Description

American Express wanted to reinforce Open: The Small Business Network as an indispensable partner to small business. We delivered four live-action video vignettes capturing the evolution of David Collins’ Scout Productions, whose hot show – 'Queer Eye for the Straight Guy', was launched using the American Express card and its Membership Rewards affinity program. We brought to life Scout’s birth-to-growth story centered on its use of American Express services. Only recently launched, the campaign has already outperformed projected click traffic.

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