Cannes Lions

Openness

BRUKETA&ZINIC&GREY CROTIA, Zagreb / ADRIS / 2018

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Overview

Description

Besides openness, the annual report portrays other values of Adris – creativity, innovation and excellence. The target audience are the company shareholders, journalists and the financial public.

Execution

We designed an annual report for Adris group which is an open book - literally. We’ve put a metal spring inside the covers and wrapped up the book in a protective cover which, when removed, makes the book open up suddenly on its own.

Outcome

The annual report has become a physical manifestation of an open culture in Adris.