Cannes Lions

OPERA

LOWE BRINDFORS, Stockholm / FOLKOPERAN / 2010

Presentation Image
Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

As the title implies this opera is set in a winter landscape and snow and ice plays an important role for the drama and its resolution. We therefore chose to use this and created an integrated winter’s campaign using the snow and and ice theme in print and posters, invitations, banners and ambient media, all working together.

Outcome

The campaign was very successful and the sales of tickets were over expectations with many shows sold out. The campaign also got a lot of press.

Similar Campaigns

12 items

First come, first serve

INGO, Stockholm

First come, first serve

2018, FOLKOPERAN

(opens in a new tab)