We used the Citroen-shuttle cars of the “German Opera at the Rhine” and turned them into little driving operas themselves. Onto the back window of the cars we put the picture of a conductor, whose arm “conducted” with the help of the rear window wiper.

We generated a high level of awareness in Dusseldorf and reduced existing barries in the minds of people entering the Opera for the first time. The shows were completely sold-out in the campaign period.