Cannes Lions
OPPENING TITLE OF GP BRAZIL F1 2013
GLOBO TV NETWORK, Rio De Janeiro / MASTERCARD / 2014
Overview
Entries
Credits
Overview
Description
We propose a new type of opening event where the commercials are embedded within the context of the event.
Execution
We think it was very good, after we post on the web via YouTube and Vimeo, got thousands of favorable comments and replys.
Outcome
The Brands were satisfied with the result obtained
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