Cannes Lions

OPTI PARQUETCARE

TBWA\WIEN, Vienna / HENKEL / 2009

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

The agency started a cooperation with the society-magazine. The advertisement was placed in the bottom section of a double page and showed a clean, shiny and glossy parquet floor. The whole content of the editorial part above it, texts and images, reflected in the shiny surface of the glossy parquet floor below and created an interaction of the ad and the editorial part in that way.

Outcome

The commercial raised high interest among the readership of the society-magazine.

Usually, letters to the editor are about the content and not the ads. Nevertheless, the letters reflected a consistently positive reaction relating to the uncommon advertisement.

A pleasant side effect: Due to the cooperation and the connection, a booked 1/1 ad became a 2/1 one.

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