Cannes Lions

OPTICIAN AND HEARING AID

KOLLE REBBE, Hamburg / BRAUN / 2011

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Overview

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Credits

Overview

Description

Optiker Braun is locally known as a high-quality optician. What people aren´t aware of is that the business also offers a big range of hearing aids. The client wanted us to inform his customers about this fact without spending a fortune.

Execution

We wanted to refer to a typical well-known eyesight test and replace the letters with sources of noise. We decided to go for animals since their size usually corresponds to the loudness of the noises they make.

The illustrations had to be neutral and clear (old-school if you will) but the poster itself had to have a sophisticated, modern look.

Outcome

The poster had quite some impact. People suddenly realised that Optiker Braun also was the place to ask for hearing aids – or at least a hearing test. And it turned out that many customers – especially elderly ones – needed both: glasses and hearing aids. As a result the demand for hearing test increased by 35%, sales of hearing aids also increased by 20%.

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