Rather than pushing offers, we created high quality content to attract prospects. To do this, we convinced Optus to sign a content deal with leading Australian business commentator, Peter Switzer, and to create a website for business called BizThinkTank.com.au. But the big question was how to drive traffic to the website? Using Switzer’s experience in business coaching, we created a reality show for business called ‘Yes’ Coach. Shown online, it would attract prospects, offer value with practical tips, build brand awareness among SMBs for Optus and create leads for future marketing.