Cannes Lions
HEAT, San Francisco / BANK OF THE WEST / 2013
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There are those who give to charity when it’s convenient and then there are those who make it their life’s work to help the children of their community at all costs.
It's that hard working and giving spirit that inspired Bank of the West's tribute to customer, Oral Lee Brown.
This commercial tells the story of a woman who has dedicated her life to giving back to her community, and a bank that shares her passion for making a difference.
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