To´or-To´or is a tale that comes to life in a timeless Africa. The animation and musical atmosphere lead us through a strange world where four men compete to win the princess’ heart. To seduce her, they will embark on a quest to find a legendary flower that grows only at the top of the highest mountain. They race to be the first to pick the flower and offer it to the princess. But as in all African tales, things are never that simple ...

In this film the central role is really played by the Voice-over and the Music. Composers have created an original score that gradually unfolds every facet of the story, and brings every scene to life. It reflects the beauty of the flower, the differences in the characters and the poetry of the tale.

'native advertising' approach generated strong impact on top of the classical media :

• 300 million reach on TV

• 70 million reach on radio

• 15.4 million reach on print

• 31 million reach on Web

• 56 million reach on Twitter

Global impact of the campaign

• 88% reach on overall French pop (91% reach – 25-49yo)

• Website: 3.7 million visits, incl. 30.2% earned

• 54 million reach, 18,000 messages on Twitter

• more than 200 PR articles

Impact on business :

• 1 million 4G clients reached during the campaign

• Orange became Brand #1 on the web in France in December

• +60% 4G conversion rate compared to November

• 70% of Origami packages were 4G during the campaign