Cannes Lions
OGILVY AMSTERDAM, Amsterdam / FOUNDATION ORANGE BABIES / 2012
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Many pregnant women in South Africa are infected with HIV. Without medication their babies will be infected too.The charity Orange Babies helps these women to give birth to a healthy baby.A baby is the same, everywhere in the world. It does not matter whether it is born of a Dutch mother or a South African. The heartbeat, the scream at birth, the first word, it is all the same.The difference between a South African baby from an HIV-mother and a Dutch baby is only in the mind of the listener. It’s all about wrong expectations.
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