Cannes Lions

ORANGE CINÉDAY

CAKE PARIS, Paris / ORANGE / 2012

Film

Overview

Entries

Credits

Overview

Description

Orange Cineday is an operation telling that with Orange, you can get two for one cinema tickets every Tuesday. The idea was to show an actor in typical movies scenes but disappointed because he cannot plays his scene because he doesn't have anyone to give him a feedback: In order to demonstrate that movies are better by 2.It was a press brief. As Norman, the hero of this Orange campaign, is a famous and influential blogger (Norman makes videos; more than 1m fans on Facebook), we wanted to continue the story while flashing QR codes on smartphones and post videos like he's used to make.Because, why only make a press campaign today, if we have a funny guy making great videos?We had really great feedback about this interactive campaign. 10 times more QR code flashes and a lot of posts on the internet saying that Norman had made a new interactive and funny campaign for Orange cineday.

Outcome

We had really great feedback about this interactive campaign. 10 more times flashes than usual QR Code response and a lot of posts on internet sharing the fact that Norman had made a new interactive and funny campaign for Orange cineday:- Publications- More than 14,500 flashes in 2 weeks, 18 times superior to the average rate- The articles about this operation have been well shared- More than 50 blogs talked about this interactive operation- About 525,000 impressions on the Internet

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