We wanted the clients to interact with our calendar every day and to receive more positive information. Following the slogan of Orange “The big ones can do much more”, we decided to make the calendar consisting of 365 graphic sheets.

We created unique construction of the calendar’s framework, which allowed us to make it lighter, to choose its position (on the wall or on the table) and, using carving in the form of an elephant, enliven the image of the brand-character.

8 designers took part in creating 365-page graphic calendar. They’ve made a collection of 365 exclusive patterns. Color patterns give the mood for holidays, and laconic black and white patterns – for weekdays.

Orange’s elephant shares useful information during the whole year, quoting great people’s thoughts and telling short stories. This part of the project was made by copywriters.

Received more than 2,000 positive feedback from clients and partners