Cannes Lions

ORANGE ME SERVICE PLAN

SAATCHI & SAATCHI, Carouge / ORANGE / 2011

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Apology Nico is one of 3 characters created for the launch of Orange Me, a new price plan that allows you to choose as much talk, text or surf as you want. Nico is that guy who is always late. He's late for his wedding, flights, you name it he's late for it! So, with all of this apologizing to do, Nico has based his Orange Me price plan around talk and text. And a little surf for when he's in need of a "plan B".

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