Cannes Lions

ORANGE MESSENGER

WUNDERMAN, London / ORANGE / 2009

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Overview

Entries

Credits

Overview

Execution

Marketing the Messenger service had previously (and repeatedly) proved extremely difficult.So we deliberately set out to be bolder and more direct – and braver with the way we communicated to these hard-to-please teenagers.Both client and agency agreed it was hard to even estimate a likely response rate. But the potential gain far outweighed the risk and investment. It was therefore hugely satisfying to see this pack do so well and prove such a great success.

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