Cannes Lions

ORANGE WEDNESDAYS

FALLON LONDON, London / ORANGE / 2009

Film

Overview

Entries

Credits

Overview

Description

The Orange Wednesday's 2 for 1 cinema offer was loved by customers but being ignored.

We needed to get people using it again, to remind them that films really are better with friends, in a way that they would notice.

So we told the unlikely story of the Wicked Witch of the West and her new friend Vicki.

And their love of going to the movies together.

On a Wednesday of course.

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