Situation:

The ad is set on a typical city street, featuring people carrying oversized objects for a playful twist.

Brief:

Create an engaging ad showcasing the iPhone 15's 5x zoom.

Use a whimsical narrative blending fantasy with product demonstration.

Highlight Orange's exclusive deals on the iPhone 15.

Objectives:

Showcase the iPhone 15's capabilities in a fun and memorable way.

Reinforce Apple's innovative brand image.

Ordinary people stroll along a city street carrying oversized items like a big-headed baseball cap, a motorcycle helmet, and a gigantic doughnut. As they walk, the video showcases the iPhone 15's 5x zoom feature, highlighting how it captures detailed images from a distance. The ad blends a touch of fantasy with the demonstration of the iPhone's capabilities.