Orbit wanted to increase fan interaction on social media, add fans, and become part of the popular culture conversation.

We wanted our designs to stay close to Orbit’s brand and their beloved pack designs. Working closely with professional data visualisation artists, we developed art that could be varied and remixed to each person’s unique data while maintaining a distinct Orbit aesthetic.

From December 15 through February 28, the app received 290,000 visits, 1,300 contest submissions and 100,000 votes, indicating that fans were enthusiastic about seeing their life as an Orbit pack and helping choose the next designs. The app earned 600,000 ‘likes’, helping Orbit surpass 2m fans. And 52 people will have their unique ‘Life on a Pack’ design created and sold by Orbit, helping the brand achieve a more personal connection with their consumers than ever before.