Cannes Lions

ORBIT GUM

ENERGY BBDO, Chicago / WRIGLEY / 2010

Film

Overview

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Credits

Overview

Description

Orbit Mist is a gum that hydrates your mouth. Who would come up with such athing? An old ocean explorer obsessed with hydration named The Commodore.This spot chronicles one of his experiments, in which a crewman is wired upto the ships mainframe computer to monitor his hydration. Unfortunately,things don’t go as planned but it doesn’t really matter. All experiments aregood experiments in the mind of The Commodore.

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