Cannes Lions

ORGAN DONATION

GREY WORLDWIDE INDIA, Mumbai / LIONS CLUB / 2006

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You see on a hospital bed a man who has just died. The nurse and the doctor take out the oxygen pipe from his nose, cross his hands over his chest and then try to close his eyes that are still open. But his eyes open again.

Super: Eyes don’t die. To pledge your eyes for donation, call your nearest eye bank. Lions Eye Bank.

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