The creative ideas are narrative angle and image setting.

Firstly, the goal of "good health and well-being" promotes healthy lifestyles. The film through the candle's re-ignited to extract the significance of organ donation. The transformation of public service advertising is from criticizing social phenomena to praise society positive energy and guiding public behavior. It's the change from "you can't do it" to "what you should do".

Moreover, sustainable development refers to the development of the needs of the contemporary people without compromising the ability of future generations to meet their own needs. "Candle" is regarded as a selfless person in China. It echoes the definition of "don’t harm future generations and meet the needs of contemporary people". Similarly, the candle of the film refers to people. The dying candle transfer candlelight to other candles, which illustrate the organ donors use their own organs to give other people new life.

1. 01/08/16-01/09/16: Look up information and discuss topics;

2. 09/09/16: Determine the film topic: organ donation;

3. 14/09/16: Establish the main image of the film;

4. 19/09/16-23/09/16: Make shot scripts;

5. 26/09/16-30/09/16: Identify actors, sites, photographic equipment and so on;

6. 10/10/16-14/10/16: Run simulations;

7. 20/10/16: Do a film;

8. 24/10/16-28/10/16: Edit the film preliminary ;

9. 31/10/16-02/11/16: Discuss revisions;

10. 01/11/16-05/11/16: Make original music;

11. 07/11/16-11/11/16: Re editing;

12. 22/11/16: Fix the version.

The third goals of sustainable development are "good health and well-being": to ensure a healthy lifestyle and to promote the well-being of people of all ages. Fear and discrimination limit the ability of people to get the service needed for a healthy and productive life.

The film guides the audience to deepen the understanding of organ donation and the sense of identity, and gradually reduces the audience's fear of organ donation. Then the film guide the audience to understand the meaning of organ donation: Light up a new life with one bygone and extend life in another form and guide more people to voluntarily become "organ donors" to give their power to the people in need.