Cannes Lions

ORGAN DONATION AWARENESS

THE LEO BURNETT GROUP THAILAND, Bangkok / TRUE CORPORATION / 2011

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Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

-To create awareness on eyes and organ donation and encourage the public to donate.-To communicate that only one time donation can help as many as 6 persons who could possibly be your family members.-To generate higher numbers of donors

Execution

Since organ donation seems scary for some people, we turned the subject into beauty. So starting from sketching, all the details were simplified and eventually the designs look clean, friendly and artistic.

Outcome

- Once the event has been launched, the number of donations and calls to the call center increased by 35% compared with last year. People changed their perspectives toward organ donations and are willing to donate.

- The achievement is proven by the increased donation rate and positive perceptions towards TRUE Corp.- Thais’ perception towards organ donation has changed and donation rate has increased by 35%.

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