We developed a line of T-shirts that approach the subject of organ donation in a clear and impactful way. Organ-shaped patches were cut from different fabrics and sewn on the T-shirts, as in a transplant operation. 5,000 T-shirts were distributed in universities and other places attended by young people, our main target.

The Brazilian Board of Health reported that the number of visits to its website had increased significantly. They are also studying a possible decrease in the legal requirements, so this action may be even more effective.