The idea is to show how Pollen's mayonnaise is made from organic eggs. It is set in an idyllic farmyard where we see a rooster and hen couple just about to give birth. They speak as if they were human beings in the same situation. The labour is difficult and it gets more painful and frenetic. The hen shouts at her ineffectual rooster husband. Finally the labour is over and we reveal that the hen has not laid an egg, but a jar of Pollen's mayonnaise. We finish with the line, 'Made from the eggs of free roaming chickens.'