Stoli found itself competing for awareness in an over saturated market. So, we created ORGNL.TV, a global initiative where fans could celebrate originality. We began by concocting the first-ever cocktail made in zero gravity. Video of the stunt went viral after being covered by numerous media outlets, garnering 30+ million impressions. To encourage involvement, we created content with RJD2, designer Nary Manivong, street artist Jeremyville & more. For 8 weeks, artists across 10 countries uploaded videos, voted for their favourites, & curated the best work submitted by their peers. Three winners received a 1-on-1 collaboration & a public gallery exhibition.