Hibiki is a high-grade whiskey, so we can’t choose to just stand out by being flashy.

We have to make the impressive ads by keeping its brand image and also be understood about its quality details.

We carried out the plan to make an appeal to the Japanese instinct.

Every Japanese have experienced folding origami.

Origami is a great tool for appealing straight to the Japanese instinct.

So we made 'ORIGAMI P.O.P.'

The placements at restaurant tables have instructions on the back for folding an origami crane.

The number,17, on the label shows the whiskey has been aged at least 17 years.

That number is the symbolization of Hibiki. By folding the paper that many times, you can make a crane to hold your chopsticks. Chopstick rests are used throughout the meal, so it can constantly speak to the customer.

This new P.O.P helped to promote Hibiki in restaurants.

Using this tool greatly improved purchase intention of Hibiki from 27% to 64% , and sales increased to 130%.

It’s an entirely new hands on P.O.P.