Cannes Lions
ALMAPBBDO, Sao Paulo / BOTICARIO / 2016
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The film is narrated by a boy. He describes in detail what happened on the day he was born. And he says he's lucky, being one of the few people who can remember that day. At the end of the film, we understand why: he's actually describing the day he was adopted. On the way out of the orphanage, he's welcomed by his new family. That's when the father gets his first Father's Day present: a fragrance from O Boticário created specially for the day.
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