HP strove to use their global sponsorship of Universal’s animated feature film The Lorax to increase awareness about their strong environmental commitment and leading sustainable products, establishing HP printers, papers, and supplies as the brand of choice for a target that increasingly believes in protecting the environment.

When claiming environmental responsibility, we found it important to practice what we preach. Creating the world's first double-sided webpage was a simple and powerful way to bring the concept of duplexing to an unconventional medium and help highlight its significance. Site visitors could flip between front and back pages to reveal insightful information about HP’s commitment to sustainability, all of which was laid out in a dynamic, editorial fashion suitable for both tablet and desktop audiences. We also incorporated colorful characters and backdrops from The Lorax to illustrate HP’s eco-initiatives in an accessible and memorable way for our target.

-Over 250,000 visits in the first 2 months alone-Surpassed engagement targets by upwards of 20%- Conversion rate ranged from 2% to an impressive 50%