Create an outdoor campaign to promote the different varieties of Black Label Original Juice, while preserving the premium cues of the brand.

After several weeks spent experimenting with the balance of colours, textures and scale, we found the perfect tonal inspiration in the lithographic poster styles of the 20’s and 30’s.

Word-of-mouth suggested the outdoor campaign had made an immediate impact – a sales increase of 16.8% over 4 weeks confirmed this indisputably.