Cannes Lions

ORIGINAL JUICE BLACK LABEL

DDB GROUP MELBOURNE, Melbourne / GOLDEN CIRCLE / 2011

Presentation Image
Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Create an outdoor campaign to promote the different varieties of Black Label Original Juice, while preserving the premium cues of the brand.

Execution

After several weeks spent experimenting with the balance of colours, textures and scale, we found the perfect tonal inspiration in the lithographic poster styles of the 20’s and 30’s.

Outcome

Word-of-mouth suggested the outdoor campaign had made an immediate impact – a sales increase of 16.8% over 4 weeks confirmed this indisputably.

Similar Campaigns

8 items

Introducing

HAVAS NEW YORK, New york

Introducing

2017, HEINEKEN

(opens in a new tab)