Cannes Lions
OGILVY & MATHER, Gurgaon / SANCTUARY MAGAZINE / 2010
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Description
The client, Mr Raj Sharma, is an ornithologist who works with the Bharatpur Bird Sanctuary.
He wanted a visiting card that did justice to his interesting profession.
Execution
The binoculars is the only tool an ornithologist needs. We designed the visiting card with an unmistakable resemblance to a binocular view. It was different, memorable and was self-explanatory of Mr Sharma's profession.
Outcome
The innovative visiting card was self-explanatory. Mr Raj Sharma didn't have to explain to the world what an ornithologist is.
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