Cannes Lions
LEO BURNETT FRANKFURT, Frankfurt / ORTHODONTIST DR. RATHENOW / 2007
Overview
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Credits
Outcome
100 pacifiers with the doctor’s business cards attached were handed out. Within the next weeks 19 parents called and asked for an appointment. The promotion also gave the doctor the positive image of a friendly person with a good sense of humour – Which is very good since most kids are scared of dentists or orthodontists.
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