Cannes Lions
mcgarrybowen, Chicago / KRAFT / 2013
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In order to live smarter, through the course of the day, we have to make smart decisions. And, if our better judgment is going to prevail that means we typically have to say "no" quite a bit. No I didn't forget about dinner with your folks. No I don't mind working another weekend. And no, let's not keep a possum as a pet. "No" is the sensible thing to say. But now, Oscar Mayer has made it easy to make the smart choice AND still say yes with its new line of Selects which have no artificial preservatives and taste great. Oscar Mayer Selects...It's Yes Food.
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