Cannes Lions

OTONA MEGANE

J. WALTER THOMPSON JAPAN, Tokyo / HOYA CORPORATION / 2016

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People tend to avoid using reading glasses as a symbol of aging, however, presbyopia is a phenomenon that everyone will equally experience. In response, HOYA has been developing and selling the bifocal lens of no boundaries. This lens is not just lens of glasses but offers adults’ active life that you can have with constantly clear eyesight.

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