A pet canary has to fly against the improved breathing power of its owner.

The creative idea was ‘Perfume Labels’. There are so many things around us that have a smell i.e. a fragrance and we lose this when our noses get blocked.The creative idea was to create perfume labels for the fragrances around us i.e. BREAD – the fragrance (a label stuck outside a bakery) or SPRING – the fragrance (a label stuck outside a florist) or GUY BEFORE YOU – the fragrance (a label stuck outside a public toilet).All labels ran with the campaign line: Smell The World Again. Otrivin Nasal Spray.These larger-than-life perfume labels were un-missable. And one couldn’t help but smile at them.But, more importantly the message delivered was an instant connection that if you were missing out on a fragrance because of a blocked nose, Otrivin Nasal Spray would be your saviour.

Definitely hard to translate the work of an outdoor campaign into sales figures particularly considering this was executed in April.But the least we can say is it brought lots of smiles (not because of above mentioned coffee shops). A smile is a good place to remember a brand name.